Supply of Money

•The supply of money at any moment is the total amount of money in the economy. OR •It is the amount of money(currency) in circulation and which is in banks. It includes total number of coins and notes which are in the economy. •The term “supply of money” is synonymous …

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Marketing Institutions

Marketing institutions refers to various actors who in one way or another undertake the marketing function. In another language we can call these marketing intermediaries; and these are the firms that aid the company in promoting, selling, and distributing its goods to the final buyer. They include middleman, physical distribution …

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Holistic Marketing

. Relationship Marketing •Increasingly, a key goal of marketing is to develop deep, enduring relationships with people and organizations that directly or indirectly affect the success of the firm’s marketing activities. Relationship marketing aims to build mutually satisfying long-term relationships with key constituents in order to earn and retain their …

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PRODUCT/SERVICE DEVELOPMENT AND MANAGEMENT.

Introduction •A product is anything that can be offered to a market to satisfy a want or need, including physical goods (coke), services (legal), experiences (management skills, marketing),events (fiesta), persons (A-Y/Celebrities), places (DSM Zoo), properties (PPF Tower), organizations (NIT), information (how to reduce body weight), and ideas (new product). •In …

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Demand for Money

•This is a desire and abilityto hold money in cash balances than in financial assets like bond. •The demand for money arises from two important functions of money: (a) Money acts as a medium of exchange. (b) Money acts as a store of value. • According to John Maynard Keynes …

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MARKET SEGMENTATION, TARGETING, AND POSITIONING.

Market -meaning • Market refers to the set of actual and potential buyers of the products. It refers to institutions with ability, willingness and authority to buy goods and services. Previously market was defined as a place where buyers and seller meet. This place was a physical place where buyers …

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Marketing Management and Marketing Philosophies

•Marketing management is the conscious/serious effort (planning, organizing, implementation and control) to achieve desired exchange outcomes with target markets. But what philosophy should guide a company’s marketing efforts? What relative weights should be given to the often conflicting interests of the organization, customers, and society? •Clearly, marketing activities should be …

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Nature and Scope of Marketing

•This statement is close to the basis of the modern marketing concept, which postulates that needs and wants of consumers should be a manufacturer’s main concern and they should only produce what can be sold. As will be seen in the coming discussion of marketing philosophies, marketing can be said …

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WHAT IS MARKET?

•There are various definition of marketing. Marketing is about identifying and meeting human and social needs. One of the shortest good definition of marketing is “meeting needs profitably. In another definition marketing is defined as a social process by which individuals and groups obtain what they need and want through …

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